Simple Reflex Agents
Simple reflex agents follow condition-action rules:
- If condition A happens, do action B.
- No memory of previous states.
- No planning.
In short: this is the fastest and easiest agent style to ship when the environment is stable and rules are clear.
How it works (architecture)
- Receive input or event.
- Match input against fixed rules.
- Execute predefined action.
- End cycle.
This is often implemented as event triggers, webhook handlers, or policy-based routing with no long-term memory.
Best use cases
- Deterministic automation
- Alerts and threshold triggers
- Very stable environments
- Basic lead routing
- Safety filters and policy enforcement
Real-world company and service examples
These products are not always labeled "simple reflex," but many features behave this way internally:
- OpenAI -
omni-moderation-latest (policy checks, allow/block style decisions).
Approximate price: free (API moderation endpoint, check current policy limits).
- Anthropic - Claude guardrail or policy-layer checks in front of model calls.
Approximate price: depends on model path; common API ranges are around $1-$15 per 1M output tokens for many production models.
- Zapier / Make style automations - "if trigger then action" business workflows.
Approximate price: commonly $0 to $20+/month depending on plan and task volume.
Cost profile (rough)
- Build complexity: Low
- Runtime cost: Low
- Typical latency: Very low
- Best for: high-volume, low-complexity tasks
Limitations
- Break under ambiguity
- Cannot reason over long tasks
- Repeats mistakes
- No adaptation unless humans update rules
When to use vs avoid
Use when:
- You need reliability over creativity.
- The policy can be written as clear rules.
- Compliance and predictability matter most.
Avoid when:
- The task requires planning, memory, or optimization.
- Inputs are fuzzy, incomplete, or frequently changing.
Quick implementation pattern
- Put a reflex gate first (cheap rules).
- Escalate only uncertain cases to a stronger goal-based or utility-based agent.
- Log rule misses weekly to improve rule coverage.